March 2019

10 simple tricks to boosting MRR, the key to a SaaS business

Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that SaaS business lives or dies by its Monthly Recurring Revenue. MRR is becoming the lifeblood of companies following this unique business model, one that’s only growing in popularity as of late. But why? The SaaS market is predicted to grow at a compound annual rate of 17 percent by 2023. Furthermore, the industry as a whole is estimated to grow over $60 million by next year. With such stability and development numbers, it isn’t surprising really that so many tech companies… This story continues at The Next Web

A comprehensive (and honest) list of UX clichés

“You are not your user” A reminder that you are not designing the product for people like yourself. Often used as a way to encourage more user research in a project. “If Henry Ford had asked people what they wanted, they would have told him faster horses”Used as a counter-argument to the previous statement, when you start to realize you won’t have time or money to do enough user research. “We are testing the design, not your skills”Disclaimer given to users at the start of a user testing session to make them feel better about being a little stupid. “Designers… This story continues at The Next Web

Cyber insurance for companies is overhyped — even though it may be necessary

For those following the information security space, it can feel as if the past year was just a series of announcements with one corporate security breach after another. Breaches like Equifax, Marriot, and many more have entered the general consciousness after the personal details of hundreds of millions of customers have fallen into the hands of hackers. Fear of being the next target has led many companies to seek out guarantees that will limit their losses if they are breached, leading to a new market of cyber insurance policies. Given the hype around the threat of hacks, fueled by more… This story continues at The Next Web

You can learn how to work with AI tech in this $25 course bundle

It isn’t magic. It’s just smart coding. The training in The Complete Machine Learning A to Z Bundle ($25, over 90 percent off, from TNW Deals) will introduce you to the basics of deep learning and give you practical hands-on experience working with some of the most critical tools in creating self-learning systems.

Blooming Colors And April Adventures (2019 Wallpapers Edition)

Blooming Colors And April Adventures (2019 Wallpapers Edition)Blooming Colors And April Adventures (2019 Wallpapers Edition) Cosima Mielke 2019-03-31T09:14:59+02:002019-03-31T20:35:19+00:00Starting off the new month with an inspiration boost, that’s the idea behind our monthly wallpapers series which has been going on for more than nine years already. What makes it special: the wallpapers are created by the community for the community, and everyone who has an idea for a wallpaper design is welcome to submit it — no matter if they are experienced designers or aspiring artists. For this April edition, people from across the globe once again took on the creative challenge to cater for some variety on your screens. The result: a colorful collection of unique and inspiring wallpapers dedicated to the big and small joys of April. All wallpapers come in versions with and without a calendar and can be downloaded for free. Thank you to everyone who participated! As a bonus goodie, you’ll ..

Gravity influences decision-making more than we can understand

Returning to Earth from the International Space Station, Canadian astronaut Chris Hadfield remarked how making the right decision is vital in high pressure environments, saying: Most of the time, you only really get one try to do most of the critical stuff and the consequences are life or death. Mankind is preparing for a new space age: manned missions to Mars are no longer a distant dream and commercial ventures may open up the prospect for non astronauts to visit other planets. Understanding how gravity impacts the way in which we make decisions has never been more pressing. All living… This story continues at The Next Web

How AI will save us from the mess of big data

We are drowning in data that’s supposed to help us. The big data revolution has come from inexpensive data storage and automated data collection, giving organizations exponentially more data than they had in the past. From business logic data like computer log files to detailed weather patterns, purchasing data to TV viewing, we have access to so much data on how the world works and about the lives and habits of individuals. A lot of this data is just sitting in warehouses, either real or virtual, being ignored or occasionally examined for trends. It’s just too much for people to… This story continues at The Next Web

Why it’s so hard to detect dangerous asteroids before they hit Earth

Earth is often in the firing line of fragments of asteroids and comets, most of which burn up tens of kilometers above our heads. But occasionally, something larger gets through. That’s what happened off Russia’s east coast on December 18 last year. A giant explosion occurred above the Bering Sea when an asteroid some ten meters across detonated with an explosive energy ten times greater than the bomb dropped on Hiroshima. So why didn’t we see this asteroid coming? And why are we only hearing about its explosive arrival now? Nobody saw it Had the December explosion occurred near a… This story continues at The Next Web

PR lessons from Boeing’s poor handling of the 737 MAX crisis

Imagine for a second you run the largest aircraft manufacturing company in the world. You have orders worth +$600-billion of an aircraft model that, as of March 10th 2019, has had it’s second tragic crash. The first being mere months earlier. But instead of stepping ahead of the problem, tackling the hard things and taking an immediate loss – you do the complete opposite. There’s a lot of talk about Boeing 737 Max aircraft crash recently. And rightfully so. Over 300 lives were lost in a series of consecutive accidents, with the same type of aircraft, in mere months, in… This story continues at The Next Web

Learn the email and newsletter marketing essentials from this $15 course

If you’re going to do digital marketing, do it right. Jeff Goins knows the ways of business email -- and you can learn those ways for yourself with the Effective Email and Newsletter Marketing course. It’s only $14.99, almost 59 percent off, right now from TNW Deals.