Bill V Bowie: How (not) to sell a tech idea

The year is 1995. Bill Gates explains to a skeptic David Letterman on his late-night show why the Internet is “the new big thing.” Yet that deliciously vintage clip actually shows Gates failing miserably at presenting the Internet as something more than a frivolous fad. You would have thought that for someone who had become the world’s wealthiest man by developing and peddling technology, this would be an easy sell – even if pitched against a clever talk show host intent on scoring a gag or two. Contrast that to a different 1990s interview, where David Bowie explains pretty much… This story continues at The Next Web

4 simple things social media marketers can do to improve social responsibility

Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues. While large CSR initiatives are impressive, there are smaller efforts that all businesses can make to practice social responsibility within their industries. In this article, I’ll demonstrate how social media marketers can practice social responsibility toward their audience and the businesses or clients they represent. You can use the information as a guideline for authentic, responsible social… This story continues at The Next Web

Why philosophers believe we’ve reached peak human intelligence

Despite huge advances in science over the past century, our understanding of nature is still far from complete. Not only have scientists failed to find the Holy Grail of physics – unifying the very large (general relativity) with the very small (quantum mechanics) – they still don’t know what the vast majority of the universe is made up of. The sought after Theory of Everything continues to elude us. And there are other outstanding puzzles, too, such as how consciousness arises from mere matter. Will science ever be able to provide all the answers? Human brains are the product of… This story continues at The Next Web

Just putting it out there: I’m a sucker for influencer marketing

In this column, “Just putting this out there…,” we write about the odd ways we engage with tech and the unpopular opinions we form about it. You can read the rest of the articles in this series here. Hi, my name is Yessi and, even though I should know better, I’m a complete sucker for influencer marketing. While it brings me great shame to admit this, recent research suggests I’m not alone. The industry is huge. In 2017, eMarketer reported that marketers spent $570 million on influencer marketing globally. In 2018, a staggering $1.6 billion was funneled into sponsored posts on… This story continues at The Next Web

Want to captain your own career? Learn to be a successful freelancer for under $20.

Getting to full freelancing freedom is easier said than done. But by following the steps laid out in the four-course The Freedom at Last Freelancing bundle ($19.99, over 90 percent off from TNW Deals), you’ll have a well-considered and battle-tested game plan for launching and sustaining a successful career as a true master of your own professional destiny.

CHEAP: OMFG!!! The Pandemic board game is 40% off!!!

Welcome to CHEAP, our series about things that are good, but most of all, cheap. CHEAP! Board games are one of my favorite things in the world. There’s something about sitting around your cozy home or, even better, in a gorgeous pub and gaming for a few hours — especially considering how long we spend staring at screens these days. I’ve got nothing against playing video games, quite the opposite in fact, but a board game is so much more communal than everyone packed around a screen. But, there’s a problem. What if you want a game that’s more laid… This story continues at The Next Web

Here’s why the internet will always have enough space for all our devices

It seems that every five years, news emerges that the digital sky is falling in. Back in 2010 and 2015, rumors spread that the internet would soon run out of IP addresses. Now, the regulator of Europe’s internet domains has predicted that the region’s 1.91m remaining addressees will most likely run out before 2020. Every computer and smartphone must have an IP address to access the internet. IP is short for Internet Protocol, and like your postcode, it has to be sufficiently unique, as this ensures all connected devices can accurately send and receive data between themselves. This is how… This story continues at The Next Web

Pro-anorexia forums are dangerous — but they can teach us a lot about community and understanding

In recent years, a cultural movement has emerged online that takes a positive attitude toward eating disorders. So-called pro-anorexia (or, more commonly, ‘pro-ana’) organizations differ widely. Whereas the majority claim to provide a non-judgmental environment for those diagnosed with anorexia, others go further, denying that eating disorders are mental illnesses and casting them instead as ‘lifestyle choices’ that should be respected by doctors and families. As a researcher and psychoanalyst who works with patients with eating disorders, I’ve spent considerable time on pro-anorexia forums carefully analyzing their content. Visiting a pro-ana website for the first time is a visceral experience.… This story continues at The Next Web

These earbuds have a battery life of 150 hours, and they’re 60% off today.

Funded by an Indiegogo project, the Kharbons are absolutely the real deal. By utilizing IPV6 low energy protocol, these buds actually run on lower power levels than other listening devices. Couple that with their carrying case that doubles as a 2,000 mAh power bank -- and you’ve got a listening setup that can go days without plugging into the wall.

Europe needs to embrace 5G — before it’s too late

Did you know that the Finnish telecommunications company Nokia is one of the main players in the global mobile infrastructure market? It produces everything to build 5G networks – from antennas to routers and other equipment – and massively exports its products to the USA, Japan, and China. At first glance, this sounds great – it’s just more proof of Europe‘s ability to build and export high tech products. However, when taking a closer look, Nokia‘s example reveals a worrying tendency: it seems that Europe is helping to develop tech innovations somewhere else rather than creating the necessary environment to… This story continues at The Next Web