What To Do If People Hate Your Brand MascotWhat To Do If People Hate Your Brand Mascot
2020-02-17T13:00:00+00:002020-02-17T18:38:35+00:00There are a number of reasons why businesses decide to use mascots to represent their brands:
They want there to be a friendly and reliable face to welcome visitors to the site.
They know they need something more than an inventory of products to make an emotional connection with shoppers.
They want a strong and recognizable personality that can tie all of their marketing channels together.
While it’s clear that mascots can be invaluable for the business-consumer connection, there’s a very thin line between mascots turning customers into loyal advocates and sending prospects running away in fear.
If you’re struggling to get traction on an existing website and fear the mascot might have something to do with it, this post is for you. You should also keep reading if you’re designing a mascot from-scratch and aren’t sure how to create ..Continue Reading