Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers.

The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the…

Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the…

AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses?

Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and…

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand…

Mobile commerce has grown in popularity and is becoming the standard for online shopping. Here’s how your business can get…

When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and…

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

Counterfeit NFTs have quickly emerged, hoodwinking many unsuspecting consumers and cashing in on the IP of brands and artists alike.